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Who do you want your customers to become?

Interesting thinking on innovation and customer focus in this post at Harvard Business Review –

Smart companies increasingly recognize that their own futures depend on how ingeniously they invest in the future capabilities of their customers.

and transforming your innovation mindset:

Shift the focus from extracting value from customers to making customers more valuable. Simply put, this new focus redefines the purpose of innovation — which is not just designing better products and services, but designing better and more valuable customers.

Read more here: https://hbr.org/2012/07/who-do-you-want-your-customers

 

By westrow

Westrow is an SEO content marketing writer. When he’s not helping businesses land more customers with strategic content, he can often be found reading, walking the dog, or swimming.

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