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On being remarkable

Well I told you this blog is bang up to the minute. Following various links (now a tangled web of forgotten steps floating in cyberspace) I came upon – ‘found’ wouldn’t be the right word; I wasn’t looking for it – a blog post from Seth Godin on ‘Why bother having a resume?

Topical in the current climate, but actually written back in March 2008, so almost a year ago. How some things endure. Even today. Actually, his words have become ever more relevant.

A resume, he argues, de facto defines you as unremarkable. It positions you as ‘just more fodder for the corporate behemoth. That might be fine for average folks looking for an average job, but is that what you deserve?’

If you need a resume, you don’t have a reputation that precedes you; or extraordinary letters of recommendation from people the employer knows and respects; or … ‘a blog that is so compelling and insightful that they have no choice but to follow up.’

Ah, so I’ll be OK after all!

In her comment on Seth’s post (yes, me and Seth go way back; or should that be Seth and I?) eSoup takes up the challenge and raises the bar just that bit higher, translating his comments into a list of things to do:

1) Create a blog that is so captivating, so ingenious, so clever, so compelling and so insightful that your potential clients feel a thrill of anticipation at the thought of meeting the person behind the blog.

Dear Reader, feel the thrill and do it anyway. Do get in touch; I know you want to.

PS I’ve just read Seth’s post for today, February 24th, where he celebrates his 3,000th blog post. That is a mighty achievement, especially given the frequency of posting and consistent quality. Seth Godin, this new blogger salutes you.

By westrow

Westrow is an SEO content marketing writer. When he’s not helping businesses land more customers with strategic content, he can often be found reading, walking the dog, or swimming.

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